Summary of Dynamic Message Board Arterial Expansion and All-Inclusive Transportation Dashboard

MARC

Contact Information

Organization: MARC
Contact person: Raymond Webb
Title: Traffic Operations Manager
Phone: 8167018358
E-mail: rwebb@marc.org
Organization address: 600 Broadway, Suite 200
  Kansas City, MO    64105


General Information

1. Project name: Dynamic Message Board Arterial Expansion and All-Inclusive Transportation Dashboard
2. City(ies), County(ies), State: Will involved a number of OGL city partners and KC Scout integration on higher volume arterial routes in the Kansas City region
3. Routes, interchanges and/or intersections: Some of the routes include diversion routes including Shawnee Mission Parkway, Antioch, Quivira, 95th, 87th, US 71, US 40, Rt 350, M-9, Bannister Road and others
4. Primary project mode: Active Transportation 
5. Supplementary project mode(s): * Active Transportation * Highway/Roadway )
Active traffic management (ATM) is the ability to dynamically manage recurrent and non-recurrent congestion based on prevailing and predicted traffic conditions. Focusing on trip reliability, it maximizes the effectiveness and efficiency of the facility. It increases throughput and safety through the use of integrated systems with new technology to optimize performance. With a greater level of awareness, travelers can make better decisions about when or if to travel, which route to take and which mode to choose.
6. Project Purpose: * System operations and management )
7. Project sponsor: Raymond Webb
rwebb@marc.org
816-701-8358
8. Total budget in 2019 dollars: $6700000
9. Project description: Expand the use of Dynamic Message Signs on arterials adjacent to key freeway decision points as well as other key arterials. Also develop an integrated software dashboard that merges existing transportation information that includes several transportation modes integrated into one source. Dynamic Message Signs provide information to users about traffic incidents, travel times and restrictions before they enter the freeway corridor or information along the arterial route so they can make an informed decision about the route they choose. The use of DMS will be adjacent to Intermodal Facility freeway entrances, major freeway entrances and key locations on critical arterials. Also, with the above advancement, an all-Inclusive Transportation Dashboard would be developed. Through the use of one website/mobile app, trip information on all modes of travel is displayed to the user allowing them to make the best decision with regard to mode and expected travel times. This data would include real-time transit schedules, interstate travel times, incident data, car-sharing availability, ride-hailing service availability, streetcar arrival times, bike-share locations and availability, etc. The dashboard could be developed and funded through a private Transit Management Association and/or advertising and even includes incentivization in order to encourage multi-modalism.
10. Scope: This project will deploy roadside dynamic message boards at key decision points along arterials as well as locations along arterials to inform motorists prior to entering the freeway and along key arterial routes. Also, an all inclusive software dashboard will be developed to integrate freeway, arterial, transit, and other transportation data into one location. Through the use of one website/mobile app, trip information on all modes of travel is displayed to the user allowing them to make the best decision with regard to mode and expected travel times. This data would include real-time transit schedules, interstate travel times, incident data, car-sharing availability, ride-hailing service availability, streetcar arrival times, bike-share locations and availability, etc. The dashboard is potentially developed and funded through a private Transit Management Association and/or advertising and even includes incentivization in order to encourage multi-modalism.
11. Project schedule: Design is estimated at 2 years with 1-2 year integration, construction and deployment

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600 Broadway, Suite 200
Kansas City, MO 64105
816/474-4240
Fax 816/421-7758

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